KEY CONCEPTS COVERED

• Day 1 - What’s Your Story? Introduction to Social Media Marketing
• Day 2 - What’s in a Name: The Brand
• Day 3 - Getting Your Audience Right: Target Personas
• Day 4 - GOOOOAAAALLLL! Setting Campaign Objectives
• Day 5 - Reaching the Right People: Choosing Platforms & Messaging
• Day 6 - What's Your Plan? Content Strategy & Execution
• Day 7 - Tips to Trend: 6 Hacks To Go Viral
• Day 8 - Getting Technical: Creating Facebook Posts with Canva
• Day 9 - Feeding the ‘Gram: Standing Out on Insta
• Day 10 - Your Creative A-Game: Creating Twitter Posts with Canva
• Day 11 - Bringing Your Campaign To Life: Mock-Ups
• Day 12 - Did it Work? Breaking Down a Campaign
• Day 13 - Where Creativity Meets Data: Tracking Success
• Day 14 - Who Wins on Social Media? Competitor Analysis
• Day 15 - Presentations!

INDUSTRY PROJECT

You will conceptualize and create a social media campaign for PUMA!