KEY CONCEPTS COVERED

• Day 1 - Why Data Matters: Introduction to Data Analytics
• Day 2 - How Do Businesses Use Data? Business Analytics
• Day 3 - How To Spot Invisible Patterns? Graphs & Charts
• Day 4 - What Story Does Your Data Tell? Data Visualization & Reports
• Day 5 - Getting Technical: Google Data Studio
• Day 6 - Cutting Through Complexity: Data Aggregation
• Day 7 - Samsonite’s Marketing Strategy (Part 1)
• Day 8 - Samsonite’s Marketing Strategy (Part 2)
• Day 9 - Samsonite’s Sales Strategy (Part 1)
• Day 10 - Samsonite’s Sales Strategy (Part 2)
• Day 11 - Tracking What Matters: Key Performance Indicators
• Day 12 - Where it All Comes Together: The Product Strategy
• Day 13 - The Industry Challenge: Final Project Preparation
• Day 14 - Make Your Insights Come Alive: Strategy Report Preparation
• Day 15 - Presentations!

INDUSTRY PROJECT

You will analyze and organize Samsonite’s data to recommend a growth strategy!