KEY CONCEPTS COVERED

• Day 1 - Making a Statement: Introduction to Marketing & Advertising
• Day 2 - What Types of People Buy From You? Segmentation
• Day 3 - Not Everyone’s a Customer: Segmentation Trees
• Day 4 - So, Who Is Your Customer? Targetting an Audience
• Day 5 - What Makes People Buy? Value
• Day 6 - Where Everyone Knows Your Name: Brand Image
• Day 7 - Beating the Competition: Positioning & Perception Maps
• Day 8 - Storyboarding Your Ad for Domino’s!
• Day 9 - What Will You Be Known For? 6 Positioning Strategies
• Day 10 - Getting Technical: Introduction to Powtoons
• Day 11 - Be a Spy: Get Your Intel With Market Research
• Day 12 - What Catches Your Eye? Anatomy of a Good Ad
• Day 13 - Where it All Comes Together: Product, Place, Promotion, Price
• Day 14 - Like, Share & Subscribe: Viral Campaigns
• Day 15 - Presentations!

INDUSTRY PROJECT

You will design and pitch an original video ad for Domino’s!